Services - Client Case Studies

Midwestern BioAg

Midwestern BioAg

Midwestern BioAg (MBA) is an industry leader in biological agriculture. MBA provides a route to “better farming through better soils”. They support farmers in building the capacity of the soil to provide a wide range of economic and environmental benefits for the farm. MBA has been successfully helping farmers for more than 30 years, with sales of over $30 million and over 3500 farmer customers on more than 500,000 acres. WIDS partnered with MBA to:

  • Conduct a valid job analysis using the DACUM technique to design their sales consultant training programs
  • Create training to prepare their sales team for success in the field
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